Always have something to Sell
In my experiences with business and business people, I have come to notice a characteristic that is very common in the business world. I hope that passing it along will help some of you in business either now, or later on in you life.
What I am talking about is the idea of "always having something to sell" This is really an off-shoot of "knowing what you want" but it also has its own special characteristics. The following true story helped me see the advantage...
There was a man who sold life insurance. He decided that although he felt becoming wealthy was important, it was not everything. He decided that he would help other people with their problems by acting as a "connector" between them. So, his marketing strategy eventually developed into this. Every day, he would meet with two other people over lunch who were in need of each others services. He would proceed to introduce them, and then sit quietly while they became acquainted and networked. Naturally, since these people had been helped by the life insurance seller, they wanted to repay him. So, if they ever ended up needing life insurance (for themselves or employees) during the lunch conversation, they would turn to him. Over time, he became very well known, very well liked, and very wealthy.
The key to this mans success is that he was not only helping people, but when they wanted to help him, he already had a plan for them to do it. When I think of this story, I look back on all the times that someone has wanted to repay me, but I didn't know what I wanted. It is important to not push the sale on the person, for this will make them feel defensive. But there is nothing wrong with knowing exactly what you want when someone asks, "What can I do to repay you?" Rather than the common response of, "Gee, I don't know?" Say something like, "Well, I just started a lawn care business, know anyone who might be interested?" It never hurts to try, and it never hurts to make a sale when the person is accepting.
Good Luck With Everything!
Mark Zimmer
What I am talking about is the idea of "always having something to sell" This is really an off-shoot of "knowing what you want" but it also has its own special characteristics. The following true story helped me see the advantage...
There was a man who sold life insurance. He decided that although he felt becoming wealthy was important, it was not everything. He decided that he would help other people with their problems by acting as a "connector" between them. So, his marketing strategy eventually developed into this. Every day, he would meet with two other people over lunch who were in need of each others services. He would proceed to introduce them, and then sit quietly while they became acquainted and networked. Naturally, since these people had been helped by the life insurance seller, they wanted to repay him. So, if they ever ended up needing life insurance (for themselves or employees) during the lunch conversation, they would turn to him. Over time, he became very well known, very well liked, and very wealthy.
The key to this mans success is that he was not only helping people, but when they wanted to help him, he already had a plan for them to do it. When I think of this story, I look back on all the times that someone has wanted to repay me, but I didn't know what I wanted. It is important to not push the sale on the person, for this will make them feel defensive. But there is nothing wrong with knowing exactly what you want when someone asks, "What can I do to repay you?" Rather than the common response of, "Gee, I don't know?" Say something like, "Well, I just started a lawn care business, know anyone who might be interested?" It never hurts to try, and it never hurts to make a sale when the person is accepting.
Good Luck With Everything!
Mark Zimmer
posted by Mark Zimmer at
9:40 PM
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